Answers that take your context into account.
My MCP knows your conversion types, the pipeline stages your CRM sends back and, soon, the history of our discussions and decisions. Claude explains a number instead of just reporting it.
Sample questionWhy did our LinkedIn cost per MQL go up in September?
With a third-party aggregatorWindsor.ai, Supermetrics…
LinkedIn cost per MQL rose from €540 to €690 (+28%). MQLs fell from 12 to 10 while spend went up: your campaigns are losing efficiency.
I recommend cutting the LinkedIn budget and refreshing the creatives, which are probably fatigued.
- It doesn’t know that webinar sign-ups no longer count as MQLs since September 1. On the same definition, August was at €720.
- It cuts a budget that is producing more opportunities than in August: it doesn’t link them to MQLs.
- It fills the missing context with a generic assumption.
My dedicated MCP
LinkedIn cost per MQL rose from €540 in August to €690 in September.
Conversion typesSince September 1, webinar sign-ups no longer count as MQLs. Without them, August was at €720: September is slightly better.
Pipeline4 opportunities from LinkedIn in September, versus 3 in August.
HistoryChange decided at the August 28 check-in, to align MQLs with what your sales team works on.
The increase comes from the MQL definition, not from the campaigns.
Conversion typesCRM pipelineDecision history